Compose once, publish everywhere
Write a single post and send it to Instagram, Facebook, X, LinkedIn, YouTube, TikTok, Threads, and Bluesky — each with the right limits, settings, and formatting handled for you.
Cross-Platform Publishing — the hard way vs. the Postally way
Doing this manually is slow, inconsistent, and easy to get wrong. Here's what gets in the way.
Copy-pasting into every app
Reposting the same content across a dozen networks by hand is tedious and easy to get wrong.
Every platform has different rules
Character limits, media types, and formatting differ everywhere, so a post that fits one network breaks on another.
Timing across networks is a mess
Keeping a consistent posting schedule across accounts means constant tab-switching and dropped balls.
Why teams choose Postally
Everything you need, built into one platform your whole team can use.
One composer, all networks
Write your post once and choose every account it should go out to in a single view.
Limits checked automatically
Per-platform character validation flags anything too long before you hit publish.
Per-platform settings
Tailor options for each network without leaving the composer or duplicating work.
Publish now or schedule
Send immediately, queue for the perfect time, or save a draft for later.
How it works
Get going in three simple steps. No complex setup required.
Write your post
Compose your content once and attach any images or video in the single composer.
Pick your platforms
Select every account — Instagram, Facebook, X, LinkedIn, YouTube, TikTok, Threads, Bluesky — you want it on.
Publish or schedule
Send it live now, schedule it for later, or keep it as a draft — all in one click.
Cross-Platform Publishing Demo
One post, formatted correctly for each network
Postally doesn’t just blast identical text everywhere — it understands each platform’s rules so your post is valid and ready wherever it lands.
Accurate character counting
Live counts respect each network’s limit, including X’s weighted counting for links and emoji.
Automatic shortlinks
Long URLs are shortened automatically to save characters and keep posts clean.
Media that fits
Attach images and video once and publish them across every supported platform.
Per-platform control
Adjust settings per network — including LinkedIn Page and Profile targets — from one screen.
Plus many more features
Everything you need for comprehensive social media management and growth.
Weighted counting for X
Character counts follow X’s own weighting so you never get an unexpected rejection.
Auto shortlinks
Links are shortened automatically to keep posts tidy and within limits.
Image & video support
Attach media once and publish it consistently across every network.
Drafts
Save unfinished posts and return to them whenever you’re ready.
Scheduling
Queue posts for the right time instead of publishing everything live.
LinkedIn Page & Profile
Target a company Page or a personal Profile — or both — from the same post.
Reach every audience without the busywork
Cross-platform publishing turns hours of repetitive posting into a single, reliable action — so your presence stays active everywhere at once.
Every major network
Publish to the platforms that matter without opening a single native app.
Flexible on your terms
Control exactly when and how each post goes out, from one workflow.
Frequently asked questions
Everything you need to know about Cross-Platform Publishing.
Instagram, Facebook, X/Twitter, LinkedIn (both Page and Profile), YouTube, TikTok, Threads, and Bluesky — all from a single composer.
No. Postally validates character limits per platform and counts characters correctly — including X’s weighted counting — so your one post works everywhere.
Yes. Per-platform settings let you tailor options for each network without leaving the composer or rewriting your content from scratch.
Absolutely. You can publish now, schedule for a future time, or save the post as a draft to finish and send later.
Long URLs are automatically shortened to save characters, and you can attach images and video once to publish across every supported platform.
Stop copy-pasting. Start publishing.
Write once and reach every network in a single click. Start free — no credit card required.