Know exactly where you stand
Track competitors across Instagram, TikTok, YouTube, X, Facebook, Reddit and LinkedIn — compare their engagement side by side, then turn the posts that worked for them into posts of your own.
Competitor Analysis — the hard way vs. the Postally way
Doing this manually is slow, inconsistent, and easy to get wrong. Here's what gets in the way.
You’re guessing at the competition
Without real numbers, you can’t tell whether a rival is actually outperforming you or just louder.
No benchmark for “good”
Your engagement rate means little in a vacuum — you need peers to measure it against.
Manual research burns hours
Opening seven profiles and copying numbers into a spreadsheet is slow, inconsistent, and forgotten by next month.
Why teams choose Postally
Everything you need, built into one platform your whole team can use.
Track the rivals that matter
Save a competitor once, attach up to five of their accounts, and keep every profile a click away.
Compare engagement side by side
Followers, average likes, comments and engagement lined up in one table, so you can see who’s winning attention.
Look up any public profile
Run a one-off report on any public account to size up a new player — no need to add it to your list first.
Turn their wins into your posts
Send a strong competitor post to your Idea Board, or have it rewritten in your brand voice and opened in the composer.
How it works
Get going in three simple steps. No complex setup required.
Add a competitor
Give them a name and attach their Instagram, TikTok, YouTube, X, Facebook, Reddit or LinkedIn accounts.
Refresh to pull the numbers
Each refresh fetches the profile and its recent posts — followers, averages, per-post engagement and posting cadence.
Act on what you find
Scan the comparison table, open the posts behind the averages, and send the best ones to your board or composer.
Competitor Analysis Demo
Every account, profiled and broken down
Refreshing an account pulls its profile and its recent posts, then summarizes both — so you get the headline numbers and the posts that produced them.
The profile at a glance
Followers, average likes, average comments and average engagement for the account.
A post-level breakdown
Posts analyzed, total likes, comments, shares and views, plus the top-performing post in the batch.
Posting cadence
Posts per week, derived from the publish dates on the posts that were fetched.
An overall rollup
Read one account on its own, or merge every account into a single picture of the competitor.
Plus many more features
Everything you need for comprehensive social media management and growth.
Seven platforms
Instagram, TikTok, YouTube, X, Facebook, Reddit and LinkedIn, in one tracked list.
Up to five accounts each
Attach every channel a competitor runs to a single entry, then read them together.
Refresh all at once
Update one account, one competitor, or your entire list in a single click.
Quick lookup
Run a full report on any public profile on demand, without saving it first.
Recent posts table
See the posts behind the averages, newest first, with engagement on every one.
Manage it from the AI agent
Ask the agent to add, rename, list or report on your competitors in plain language.
From their post to your calendar
Competitor analysis isn’t just a scoreboard. The posts sit right there in the report, with two ways to act on the ones that worked.
Save it as an idea
Send a competitor post to your Idea Board, with their original caption kept as reference.
Create a similar post
Skip the board — have the post rewritten in your brand voice and open the composer with it.
Frequently asked questions
Everything you need to know about Competitor Analysis.
Seven: Instagram, TikTok, YouTube, X (Twitter), Facebook, Reddit and LinkedIn. Instagram, TikTok, YouTube, X and Reddit take a username; Facebook and LinkedIn take a profile URL.
No — data is fetched when you refresh. You can refresh a single account, one competitor, or your whole list, and the table shows when each account was last updated.
Yes. Quick lookup runs a full report on any public profile on demand, whether or not it’s on your saved competitor list.
Up to five. Read each account on its own, or switch to the overall view to see their combined followers, averages and posts in one place.
Save it to your Idea Board — their caption is kept as reference while yours stays blank — or create a similar post, rewritten in your brand voice and opened in the composer ready to schedule.
Under Analytics → Competitors. Everyone on your team with analytics access works from the same tracked list, not scattered spreadsheets.
Stop guessing, start benchmarking
Track competitors across seven platforms, compare their engagement, and turn their best posts into yours. Start free — no credit card required.