Know exactly where you stand
Track the competitors that matter, compare their engagement side by side, and look up any public profile’s metrics to benchmark your own growth.
Competitor Analysis — the hard way vs. the Postally way
Doing this manually is slow, inconsistent, and easy to get wrong. Here's what gets in the way.
You’re guessing at the competition
Without real numbers, you can’t tell whether a rival is actually outperforming you or just louder.
No benchmark for “good”
Your engagement rate means little in a vacuum — you need peers to measure it against.
Manual research burns hours
Checking competitor profiles by hand is slow, inconsistent, and out of date the moment you finish.
Why teams choose Postally
Everything you need, built into one platform your whole team can use.
Track your rivals
Save the competitors that matter and keep their performance one click away.
Compare engagement
Put competitors side by side to see who’s winning attention and by how much.
Look up any profile
Pull the public metrics of any account to size up a new player instantly.
Benchmark your growth
Measure your numbers against real peers so you know if you’re pulling ahead.
How it works
Get going in three simple steps. No complex setup required.
Save your competitors
Add the accounts you want to keep an eye on to your tracked list.
Compare and look up
View competitors side by side or look up any public profile’s metrics on demand.
Act on the gaps
Spot where rivals are winning and adjust your content to close the gap.
Competitor Analysis Demo
One of a growing suite of research tools
Competitor analysis lives inside Postally’s Tools hub — organized into Research, Growth, Content, and AI so your whole toolkit stays in one place.
Organized by purpose
Tools are grouped into Research, Growth, Content, and AI so you find the right one fast.
Favorite your go-tos
Pin the tools you use most so they’re always a click away.
Filter by platform
Narrow results to the platform you care about for a focused view.
A shared research hub
Your team works from the same tools and competitor lists, not scattered spreadsheets.
Plus many more features
Everything you need for comprehensive social media management and growth.
Tracked competitor list
Keep the accounts that matter saved and ready to review.
Side-by-side comparison
Line up competitor engagement to see who leads at a glance.
Public profile lookup
Pull metrics for any account, even ones you don’t track yet.
Platform filtering
Focus on a single platform for a cleaner, sharper comparison.
Favorite tools
Pin competitor analysis and other tools you reach for most.
Tools hub
Access Research, Growth, Content, and AI tools all in one place.
From tracking to taking action
Competitor analysis isn’t just a scoreboard — it shows you where to focus so your next post outperforms theirs.
See the full picture
Combine tracked competitors with on-demand lookups for a complete view of your market.
Benchmark with confidence
Measure your performance against real peers so your goals are grounded in reality.
Frequently asked questions
Everything you need to know about Competitor Analysis.
Yes. You can look up the public metrics of any account on demand, whether or not it’s on your saved competitor list.
Add competitors to your tracked list and view their engagement next to each other, so you can see who’s outperforming whom.
Benchmark your engagement and growth against the real competitors you track, so your numbers have meaningful context.
It’s where competitor analysis and other tools live, organized into Research, Growth, Content, and AI, with favoriting and platform filtering.
It works across the platforms Postally supports, and you can filter results by platform to keep comparisons clean.
Stop guessing, start benchmarking
Track competitors, compare engagement, and measure your growth against real peers. Start free — no credit card required.