Automate your social stack with a REST API
Create posts, schedule content, and pull analytics programmatically — then wire it all into your own tools with clean, documented endpoints.
Developer API — the hard way vs. the Postally way
Doing this manually is slow, inconsistent, and easy to get wrong. Here's what gets in the way.
Manual work that should be automated
Posting from an internal app, a CMS, or a scheduled job means clicking through a UI that was never meant to be a pipeline.
Your tools don’t talk to each other
Social data trapped in one dashboard can’t flow into your CRM, data warehouse, or internal reporting.
Every platform, a different API
Building directly on each network means juggling half a dozen APIs, auth flows, and rate limits instead of one.
Why teams choose Postally
Everything you need, built into one platform your whole team can use.
Post programmatically
Create and schedule posts straight from your own code, CMS, or automation jobs.
Pull analytics on demand
Query performance data via the API and feed it into your dashboards and reports.
Manage media at scale
Upload images and video programmatically and reuse them across posts and platforms.
Secure by API key
Authenticate every request with API keys built for server-to-server integrations.
How it works
Get going in three simple steps. No complex setup required.
Generate an API key
Create a key to authenticate your requests and identify your integration securely.
Call the REST endpoints
Create posts, schedule content, and fetch analytics with straightforward HTTP calls.
Ship your integration
Wire the endpoints into your apps, jobs, or agents and let Postally handle the publishing.
Developer API Demo
A REST API designed for real automation
The Postally API exposes the core of the product — publishing, scheduling, and analytics — behind a documented REST interface you can drop into any stack.
Create & schedule
Draft, schedule, and publish posts across your connected platforms through the API.
Analytics endpoints
Pull metrics programmatically to power your own reporting and BI tools.
Scoped keys & rate limits
Per-key scopes and rate limiting keep your production integrations safe.
Documented at /docs/api
Complete reference with endpoints, parameters, and examples to get you shipping fast.
Plus many more features
Everything you need for comprehensive social media management and growth.
Post creation endpoint
Create posts programmatically and target any of your connected accounts.
Scheduling via API
Queue content for future publish times directly from your own systems.
Analytics access
Fetch performance metrics to power custom dashboards and reports.
CRM sync
Connect Postally to your CRM to keep social activity aligned with your data.
Full documentation
Endpoints, parameters, and examples are all documented at /docs/api.
MCP for AI agents
The same platform powers Postally’s MCP server, so AI agents can run your workflows.
Wire Postally into everything you run
From internal tools to your CRM, the API turns Postally into a building block you can automate, extend, and integrate — with full docs at /docs/api.
Automate your workflows
Move posting and reporting out of the dashboard and into your own pipelines.
Integrate with confidence
Secure authentication and clear documentation make third-party integrations straightforward.
Frequently asked questions
Everything you need to know about Developer API.
You can create posts, schedule content, upload media, and pull analytics programmatically — everything you need to automate social workflows.
The API uses API keys. Generate a key for your integration and include it with each request to authenticate securely, server to server.
Yes. Postally exposes an MCP server built on the same platform, so agents like Claude can plan, draft, and schedule posts through your account.
Absolutely. The REST API makes it straightforward to build third-party integrations and sync social activity with your CRM and internal systems.
The complete API reference — endpoints, parameters, and examples — lives at /docs/api, so your team can start building right away.
Build social automation on Postally
Create posts, schedule content, and pull analytics from your own code. Explore the full reference at /docs/api and start free — no credit card required.