Every brand, every voice — perfectly consistent
Manage multiple brands from a single workspace and teach the AI exactly how each one should sound, so every post lands on-brand without a style guide open in another tab.
Brand & Persona Management — the hard way vs. the Postally way
Doing this manually is slow, inconsistent, and easy to get wrong. Here's what gets in the way.
Brands blur together
Juggling several clients or product lines in one tool means logos, colors, and tone get mixed up and posts go out looking off.
Voice drifts over time
Without a shared definition of tone, different writers — and the AI — each interpret the brand differently and consistency slips.
Guidelines live in a doc no one opens
Brand rules buried in a slide deck or PDF never reach the moment a caption is actually being written.
Why teams choose Postally
Everything you need, built into one platform your whole team can use.
Multiple brands, one place
Create and manage every brand you run and switch between them without losing context.
Codified brand voice
Store tone, personality, and guidelines so the definition of “on-brand” is never ambiguous.
Reusable AI personas
Build voice profiles for different content styles and reuse them across every post.
Logos and colors on hand
Keep each brand’s logo, color palette, and assets organized and ready to drop in.
How it works
Get going in three simple steps. No complex setup required.
Create your brand
Add a brand with its logo, colors, and voice guidelines so everything lives in one profile.
Define your personas
Describe how each voice should sound and add example posts the AI can learn from.
Write on-brand, every time
Set a default persona and the AI writes in that voice automatically across your content.
Brand Management Demo
Give the AI a voice, not just instructions
A persona is a reusable voice profile — a description of the style plus real examples. Postally uses it to keep every AI-written draft sounding like the brand it belongs to.
Describe the style
Capture tone, vocabulary, and personality in a description the AI follows.
Show, don’t just tell
Add example posts so the AI mirrors your real writing, not a generic approximation.
Set a default
Pick a default persona per brand so drafts start on-voice with zero setup.
Multiple styles per brand
Keep a punchy voice for launches and a calm one for support — swap between them anytime.
Plus many more features
Everything you need for comprehensive social media management and growth.
Voice guidelines
Store tone, do’s and don’ts, and personality traits alongside each brand.
Color palettes
Keep every brand’s colors saved and consistent across your visuals.
Logo storage
Upload and organize logos so they’re one click away when you need them.
Persona examples
Feed the AI real sample posts so it learns your exact writing style.
Default persona
Set the voice that applies automatically to new drafts for each brand.
Style-specific personas
Create distinct voices for campaigns, support, or announcements and switch instantly.
One workspace, many brands
Whether you’re an agency running client accounts or a company with several product lines, Postally keeps each brand cleanly separated and fully equipped.
Everything a brand needs
Each brand carries its own identity so nothing gets crossed between accounts.
Consistency on autopilot
The brand context follows you everywhere you write, so on-brand becomes the default.
Frequently asked questions
Everything you need to know about Brand Management.
You can create and manage multiple brands from a single workspace, each with its own logo, colors, assets, and voice — ideal for agencies and multi-product teams.
A persona is a reusable AI voice profile made up of a description of the style plus example posts. The AI uses it to write drafts that sound consistently like your brand.
Yes. When you set a default persona, the AI writes in that voice automatically, and you can switch to a different persona for any post that needs a different style.
Absolutely. Create as many personas as you like per brand — a bold one for launches, a warmer one for support — and swap between them whenever you write.
Your saved logos, color palettes, and brand assets stay organized per brand so they’re ready to drop into visuals and keep everything you publish visually consistent.
Keep every brand unmistakably on-brand
Manage all your brands and teach the AI each one’s voice in minutes. Start free — no credit card required.