The AI-first alternative to dlvr.it
dlvr.it automates RSS sharing and content curation beautifully. Postally goes further — AI writes and illustrates original posts, tracks competitors, and lets agents run your calendar via MCP.
Try Postally for freePostally vs dlvr.it at a glance
How the two platforms compare, feature by feature.
| Feature | Postally | dlvr.it |
|---|---|---|
| Post scheduling & publishing | ||
| Content calendar | Basic | |
| AI content generation | ||
| AI image generation | ||
| AI video studio (avatars, captions & music) | ||
| AI influencers with trained face & voice | ||
| MCP for AI agents | ||
| Competitor analysis | ||
| RSS auto-posting | ||
| Content curation feeds | ||
| Evergreen recycling | Limited |
Postally publishes to all of these
One composer, one calendar — with each network’s limits, formats and settings handled for you.
What you get when you switch to Postally
Not just a scheduler. Everything below is in Postally today, on every plan.
AI content generation
Captions, hashtags and a writing copilot that drafts in your brand voice.
Learn moreAI image generation
Original post visuals generated to brief — no stock library, no designer.
Learn moreAI Video Studio
Short-form video with AI avatars, burned-in captions and music.
Long-form to clips
Turn one long video into ready-to-post clips, auto-reframed to 9:16, 1:1 or 16:9.
Learn moreContent calendar
Plan, drag, reschedule and auto-publish across every connected channel.
Learn moreCross-platform publishing
Compose once; per-platform limits, settings and formats are handled for you.
Learn moreAnalytics
Performance across every channel in one dashboard, with exportable reports.
Learn moreCompetitor analysis
Track rivals across seven networks and turn their best posts into yours.
Learn moreIdea board
Capture ideas on a board and promote them straight into scheduled posts.
Learn moreBrands & AI personas
Run multiple brands, each with its own voice, assets and AI persona.
Learn moreTeam collaboration
Roles, approvals, tasks and threaded comments on every post.
Learn moreMCP & public API
Let Claude and other AI agents run your calendar, or build on the REST API.
Learn moreChoose Postally if you want
dlvr.it may fit better if
Frequently asked questions
Postally vs dlvr.it, answered.
dlvr.it focuses on automating distribution — RSS auto-posting, curation, and recycling. Postally is AI-first for creating original content: it generates captions, hashtags, and images, analyzes competitors, and exposes everything through an API and MCP for AI agents.
RSS auto-posting and curation feeds are dlvr.it’s core strength, and Postally does not focus on them today. Postally is built around creating and scheduling original AI content rather than resharing feeds.
Yes. Postally ships an MCP server, so agents like Claude can plan content, draft posts, and schedule them across platforms from your calendar.
Instagram, Facebook, X/Twitter, LinkedIn (profiles and pages), YouTube, TikTok, Threads, and Bluesky — all from one composer and calendar.
More dlvr.it alternatives
Still comparing your options? Here are other social media tools worth a look — and how each stacks up against Postally.
From feeds to fresh, AI-made content
Join the waitlist and let AI write, illustrate, and schedule original posts for you.
Get started for free